We scoped the role on one call.
The call covered how campaigns brief, how creators reply, where threads stall and who signs the final rate. The call produced a one-page job description, agreed by the agency before anything was built.
The influencer agency · Influencer marketing · Proof of concept
The Negotiation Agent writes every replyand the agency signs every deal.
Ten creators used to take three or four days to negotiate and confirm, one thread at a time. Every reply is now written and waiting for a yes. Rates are benchmarked on the views a creator actually gets, rather than the follower count the creator reports. The Negotiation Agent does the typing and the agency makes every decision.
The first call is free
Anonymised proof
The client is not named here, by agreement. Struan will not write a testimonial on a client's behalf, so there is no testimonial either. Ask on the call and we open the real work on a shared screen.
Before the agent
Ten creators took three or four days to confirm.
One activation with ten creators took three or four days of back and forth. Each thread ran to about five messages, typed one at a time by the person running the activation. A full day of the delay came from the time-zone gap, because US replies arrived after the UK office had closed.
Rates rested on follower counts the creators report themselves. A follower count says how many people could see a post, and average views say how many people did see the post. The Negotiation Agent reads average views, so the agency argues the rate from what a creator actually delivers.
Discovery to liveOne Two Three Four
We scoped the role on one call and proved the role on one campaign.
One discovery call produced the job description, and the agency's own playbook set the rules. The agency had a working negotiation desk without a long build.
The agency wrote and owns the playbook.
Rate benchmarks, tone of voice and escalation triggers all went into the playbook. The playbook sets what the Negotiation Agent knows, what the Negotiation Agent must never do, and the exact moments a thread goes back to a person.
We composed the role from nine library skills.
The role got its own inbox inside the tools the agency already ran. Nobody moved to new software; the negotiation threads moved across instead.
The first campaign ran under supervision.
A person watched the first campaign from the first message to the last. Even as a proof of concept, the work carried the full managed-service standard: a weekly cadence, and a report a named person at Struan reads and signs.
The composition
Nine skills run the negotiation desk.
The agency reads a finished thread and decides, rather than putting the argument together from scratch every time. The research and the drafting happen before anyone opens the thread.
The Negotiation Agent researches the rate, writes the reply in the agency's voice, holds the reply for approval, and checks every delivery against the terms agreed. Nine skills from the library carry the work, and the agency's playbook sets the limits.
- Profile-reach analysis
- Rate benchmarking
- Negotiation drafting
- Brand-voice match
- Approval hold
- Contract-term extraction
- Campaign tracking
- Exception routing
- Weekly activity report
- + 50 more in the library
The skills written for this role went into the library, so the next client starts with the same skills already proven.
The guardrails
The agency approves every reply before the reply goes out.
The agency set the limits in the scoping conversation, and the build enforces every limit.
No price is confirmed inside the thread.
No number reaches a creator until a person at the agency has approved the number.
The Negotiation Agent never writes contract terms.
Contracts come from people at the agency. The Negotiation Agent drafts the reply, then stops.
Every draft waits for a named approver.
A named person at the agency says yes before a reply goes out. No exceptions.
Anything outside the playbook goes back to the agency.
A counter above the agreed ceiling, a scope question or a sensitive reply all go straight back to a person.
The numbers
We proved the role on one supervised campaign.
Three or four days is the agency's own figure for how the work ran before. We do not publish an after-number until a full campaign has run and the figure can be checked.
3-4 days
to negotiate and confirm ten creators on a single activation, before the Negotiation Agent
1 day
lost to the UK/US time-zone gap, while replies waited for UK morning
9 skills
composed from the library for this one role, out of 59 skills already proven on live work
You keep every decisionand we do the typing.
The first call is free