Strategic Pricing: How to Charge What You're Worth
Stop leaving money on the table. Learn how to price your products and services for maximum profitability.
Struan Consultant
Performance Optimization • Strategic Planning
Pricing is one of the most powerful levers for profitability, yet many businesses set prices based on costs or competition alone. Strategic pricing considers value delivered, market positioning, and customer psychology.
Understand Your Value Proposition
Before setting prices, clearly articulate the unique value you provide. What problems do you solve? What outcomes do you deliver? Price based on value, not just features.
Segment Your Market
Different customer segments have different willingness to pay. Create pricing tiers that capture maximum value from each segment while remaining accessible to your target market.
Test and Iterate
Pricing isn't set in stone. Regularly test different price points, bundling strategies, and discount structures. Let data guide your decisions, not assumptions.